While trends come and go, certain business principles remain eternally effective. This session is a reminder that simplicity, consistency, and customer focus are still the cornerstones of a successful business — especially in offline environments, where operations are more visible and direct.

We’ll revisit time-tested principles like:

• “Know your customer.”
• “Underpromise, overdeliver.”
• “Cash flow is king.”
• “The best marketing is a great product.”

Using real-world examples from classic and modern businesses alike, this talk will explore how these old-school ideas can be applied to new-school challenges. We’ll also discuss the importance of handshake trust, operational excellence, and reputation — all especially critical in a face-to-face world where reviews and referrals are earned through real interactions.

This back-to-basics session is perfect for new entrepreneurs and seasoned business owners alike who want to reconnect with the core disciplines that lead to sustainable success.